Local Covid restrictions explained: What does the new Covid tier system mean for events in England?

England has been waiting with bated breath to discover what’s going to happen when the current national lockdown ends on 2nd December 2020. Finally, we have some answers – Boris Johnson announced on 24th November that the country will be returning to a three-tiered system of Covid restrictions until next spring.

The new rules have been set out to take us through to March 2021, and are largely the same the pre-November lockdown tier system. But there’ll be some differences – and the Prime Minister has stated that it’s likely more regions will be in the highest tier than before.

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How to promote an event on Facebook

How to promote an event on Facebook

Promoting an event on Facebook – with it’s 1.62 billion daily users – seems like a no brainer. And it is; despite falling in popularity among teenagers in more recent years, the platform is still the most dominant social media brand and is constantly evolving its advertising and promotional offering.

But it’s not as simple as just creating an event page and expecting the tickets to sell out all by themselves. To promote an event successfully on Facebook, a small amount of strategic thinking and attention-to-detail can make a huge difference. In this article, we look at some of the key ways to get your event noticed on Facebook, and to promote your brand in order to increase those all-important registrations.

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Socially distanced seating is now live!

Socially distanced seating is now live!

If you're running an event in a venue, chances are you have had to adapt to social distancing rules, as part of getting used to the 'new normal'.

Now, with Ticket Tailor, you can easily apply social distancing rulesets to your event's seating chart, leaving you less time worrying about the guidelines, and more time delivering a great event!

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Client spotlight: Maui Waui Events' Drive-in Fireworks show

Client spotlight: Maui Waui Events' Drive-in Fireworks show

“Adapt and mutate to survive” is what Silas Rayner from Maui Waui Events tells us is the key to being in the events industry in 2020. Sounds about right to us!

In this Client Spotlight we hear how Maui Waui Events transformed themselves from magical-fan-favourite festival into drive-in fireworks show pros to bring their local community some much needed joy in 2020.

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How to organise a virtual charity event

How to organise a virtual charity event

Running a virtual charity event has tons of great benefits – even before considering that taking fundraisers online is now a necessity for many in light of Covid-19. Embracing the world of digital for charity removes many of the traditional barriers to attendance – as a minimum, you can open up your event to vast new audiences now that physical distance isn’t an issue. And it can end up costing less than hosting an in-person event, too meaning more of the money raised can go to your cause.

But there are certain hurdles to cross too, especially if you’re not used to running virtual fundraisers.

With that in mind, we’ve put together a quick how-to guide for organising a successful online charity event. Here goes:

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Don’t make us repeat ourselves: recurring events is now live!

Don’t make us repeat ourselves: recurring events is now live!

Your awesome event might repeat itself - but your event set-up shouldn’t!

You can now create one event page, for an event which repeats over multiple dates, multiple times, or both. This means you can save time by creating just one event and ticket type, and then scheduling the times it occurs.

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How to create GIFs for your event page

How to create GIFs for your event page

Who knew we humans would get such joy from goofy moving images, emblazoned with tongue-in-cheek captions in a (usually) terrible font? Tech has brought us so far, with ultra-HD TVs, virtual reality and live streaming now staples of modern life, and yet there’s something irresistible about the dry, comedic allure of the humble GIF.

Of course, the GIF doesn’t even need to be captioned – or even humorous – to be useful in today’s digital marketing landscape. In essence, a GIF is simply a series of images that play one after another in a loop, or alternatively a short clip of video that does the same. The crazy thing is they’ve actually been around for longer than the internet itself.

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Comedy at The Covid Arms: A chat with the guys who accidentally started one of this year’s most successful comedy clubs

Comedy at The Covid Arms: A chat with the guys who accidentally started one of this year’s most successful comedy clubs

Ever had one of those moments where a conversation with friends has been so side-splittingly hilarious that one of you’ve enthusiastically declared: ‘we should SO turn this into a podcast!’?

It’s a pretty common utterance among witty, like-minded buddies these days, but rarely does the ‘let’s put this in front of an audience’ sentiment come to anything other than a beer-fuelled pipe dream. Unless you’re friends Jake, Jess and Kiri, that is, who’s virtual hangout turned from a way to chill with mates when the pubs were closed, into a wildly successful comedy club in a matter of days.

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How to make your virtual event more engaging

How to make your virtual event more engaging

Without engagement, it’s all too likely that our events will simply flop. They might get a good turn-out the first time around, but chances are they won’t the next time, or the time after that. Without that buzzy feeling of being switched on, and truly connected to your event, attendees may simply revert to yawning at the back of the (virtual) classroom, much in the way they did in secondary school maths.

And – this is the killer – there’s a good chance they won’t remember you, or your event, at all. To avoid this lacklustre destiny, take stock of these simple tips:

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How to use Facebook's Custom Audiences for events

How to use Facebook's Custom Audiences for events

Facebook is an incredibly lucrative advertising medium, which is no small thanks to its industry-leading, hyper-specific targeting abilities.

On Facebook Ads, this type of targeting is specifically called ‘Custom Audiences’ – audiences that can be built out to meet a vast range of criteria.

Using them is a tried-and-tested way to reach the right people with the right information. It provides a great opportunity for events planners and marketers to connect with people who are actually likely to buy their tickets.

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