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Case study: The Doctor's Orders
Dubbed the 'Kings of the capital's hip-hop scene' by Time Out, The Doctor's Orders have established themselves as a major player in the UK nightlife scene, hosting year-round club nights and concerts throughout the country.
With a core fanbase of hip-hop followers, The Doctor's Orders live by the ethos of unpretentious parties for fans of real music, who care more about feeling good than looking good. It's proving successful. Now in their 13th year, The Doctor's Orders have attracted a who's who list of the world's best DJs and artists including the likes of DJ Jazzy Jeff, Gilles Peterson and KRS One.
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